In an overcrowded media world, connecting to the right customer at the right time is more important than ever and the Internet is the go-to place for making those connections. Consumers are often hungry for information on what they can do to make a difference in their energy use, but often find themselves inundated with too many things to do.  This is where SmartPower makes effective use of new and social media.

• Our use of an energy saving on-line platform provides residential homeowners and renters with a Personal Energy Advisor that can help them reduce their monthly utility bills and lower their carbon footprint.  This is our approach with our Western Mass Saves Campaign.
• See how our Leader Board created buzz with America’s Greenest Campus, an on-line energy reducing challenge among colleges and universities across the country.  Over 20,000 students participated in our first year’s competition.
• Check out our Obama Girl music video and see one of the most innovative ways of American’s Greenest Campus while promoting energy conservation to young people.  Over a half a million views have logged onto Obama Girl’s video to date.
• And view our PSA with Russell Simmons, one of America’s leading hip-hop entrepreneurs.  Mr. Simmons’ PSA ran on TV stations across the country and helped bring the cool factor to energy savings.
• Check out our $10,000 Energy Smart Ad Challenge and see our top ten video entries, along with our $10,000 prize winning video, “Generation.”
• Or read our blogs on the Huffington Post.
• And don’t forget to sign up for our e-newsletter.