SmartPower 2.0

Posted on August 31, 2007
Filed Under Uncategorized | 1 Comment

Some big changes are in the air at SmartPower.

Since birth, SmartPower has been an organization that has had a laser-like focus on one purpose: marketing clean, renewable energy. To that end, we have avoided talking about conservation, or energy efficiency. We learned, through market research, that too many people were turned off by the idea of conservation.

But times have changed and when it comes to attitudes about energy use the public has gotten….well…smarter. Energy efficiency has huge potential to dramatically reduce our dependence on greenhouse-gas-producing fossil fuels (and save us a heap of money in the process.) Just as importantly for us, we’ve found the public willing to listen. And SmartPower is going to be part of that conversation.

From now on, energy efficiency is going to be part of SmartPower’s focus. Marketing clean energy is still our number one priority, but we’re going to start folding a little efficiency into the mix.

Want to really understand what’s behind this shift? There’s no better source than SmartPower President Brian Keane. Brian and I had a little chat the other day and you can listen to it by clicking on the link below.