SmartPower partner in Business Week

Posted on July 30, 2009
Filed Under Uncategorized |

Calling energy-management tools the “must-launch” software product of the summer, Business Week singled out New York based Efficiency 2.0 as a company to watch. The company has developed some sophisticated formulas designed to provide accurate, targeted energy savings suggestions to consumers. And you can see their magic at work in their partnership with SmartPower at Let’s Get Energy Smart, Western Mass Saves and America’s Greenest Campus.

Think about how Netflix and Amazon.com use your demographic and purchase information to recommend books and movies that you’ll actually like and possibly buy. That’s what Efficiency 2.0 is shooting for, company CEO and founder Tom Scaramellino explained in an interview this week. Efficiency 2.0’s software collects a whole bunch of information about the energy consumer—like location, age and demographic data, as well as some answers the consumer provides in response to prompted questions about lifestyle and residence—and churns out recommendations on ways to curb energy consumption that rings true for each individual. For example, if the user is 23, Scaramellino said, then the engine would likely recommend more cost-effective energy-saving techniques that don’t require a lot of up-front expense.

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