Our Work with Clean Energy Funds: Clean Energy Communities Campaign

Our Clean Energy Communities Campaign is one of SmartPower’s signature marketing strategies that best works in partnership with a clean energy fund.  Our goal is to assist communities in the purchase and support of clean energy.  When municipalities make a commitment to 20% clean energy, and when residents sign up for clean energy choice programs, the township receives an incentive such as a free 1kw solar energy system, energy audit or other items that visibly demonstrate a communities’ commitment to clean energy and/or energy efficiency.

This program began in collaboration with the Connecticut Clean Energy Fund, where its success in signing up almost half the cities and towns in Connecticut led to its expansion into Pennsylvania, and our partnership with the Pennsylvania Sustainable Development Fund and in North Carolina with yet another collaboration of stakeholder groups.

To date, our Clean Energy Communities Program has resulted in more than $1,000,000 in solar installation commitments, close to 100 municipal commitments to clean energy and a collaborative process that has resulted in over 50,000 residential signups.  The campaign was recognized at the 11th Annual Renewable Energy Marketing Conference in 2006, when SmartPower and the Connecticut Clean Energy Fund received the Green Power Pilot Award from the U.S. Department of Energy, U.S. EPA and the Center for Resource Solutions.

For a look at the marketing tool kit that supports our Clean Energy Communities Program, click here.