In this Issue

20% by 2010 Campaign Gains Momentum; Connecticut Leaders to Consider Aggregate Purchase of Clean Energy
SmartPower Plans 2005 Marketing Strategy for Rhode Island
Here We Grow Again: SmartPower Plans Campaign in Pennsylvania
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Last Chance to Comment on Cape Wind

The 454 MW Cape Wind project in Nantucket Sound is in its environmental review period, and public comments on the project are due by Feb. 24, 2005. For more information on the project, you can see the official Army Corps of Engineers website, where a project summary, proceedings to this point, and the 4000-page environmental impact statement are all available. To submit your comments, e-mail them to wind.energy@usace.army.mil, or mail them to:

Karen Kirk Adams
Cape Wind Energy Project
EIS Project Manager
Army Corps of Engineers
New England District
696 Virginia Rd.
Concord, MA 01742-2751

MTC Renewable Energy Trust Launches $25-million RFP

The Massachusetts Technology Collaborative (MTC)’s Renewable Energy Trust has begun the second round of its innovative approach to funding clean energy projects. Under the program, called the Massachusetts Green Power Partnership, the MTC does not make grants to projects; instead it enters into long-term contracts to purchase the renewable energy certificates (or options to purchase the certificates) that the projects will create. With a long-term customer for the certificates in place, project proponents have a guaranteed revenue stream and are therefore able to obtain commercial financing and move forward with construction. At the same time, by entering into such contracts, the MTC obtains a valuable commodity in the certificates; it intends to resell them to create additional funds with which to start the process over again. The $32 million first round of the program resulted in six projects totaling nearly 100 MW of new clean energy; the second round, at $25 million, aims to generate 25-50 MW of capacity. "Increased clean energy generation offers immediate economic and environmental benefits for Massachusetts and the entire New England region," said Renewable Energy Trust director Rob Pratt. "Just as we did in round one, we hope to support a strong mix of clean energy technologies that will help reduce our exposure to fuel price volatility and meet the growing demand for cleaner energy." The winning projects in the second round are required to be operational by 2007. For more information, see the Massachusetts Green Power Partnership web page.

Events

Northeast Climate Conference

February 18-20, 2005, University of Vermont
Active student groups have sprung up at campuses across the country to tackle issues such as clean energy and climate change. The Northeast Climate Conference is their chance to assemble, learn from each other and from guest speakers, strategize and network. Already, students have made strides in requiring that their campuses, communities and states invest in clean energy, energy efficiency and green buildings. The regional conference aims to advance a united clean energy movement. For more information, see the Climate Campaign website.

Solar Connecticut Public Forums

As part of President Bush’s Million Solar Roofs program, Solar Connecticut is planning a series of public forums to answer questions on solar energy, including what consumers need to know about purchasing solar electric systems in Connecticut. These forums will present drivers for solar energy, the basics of solar electricity, options for residential installations, and information on incentives offered by the Connecticut Clean Energy Fund (CCEF). Some of the upcoming forums are:

Greenwich: February 17. 2005, Greenwich Library, 7-8:30 p.m.

West Hartford: February 24, 2005, Dana Hall, University of Hartford, 7-8:30 p.m.

Norwalk: March 3, 2005, Norwalk Library, 7-8:30 p.m.

Rocky Hill: March 10, Connecticut Clean Energy Fund, 6:30-8 p.m..

Westport: March 17, Earthcare/Earthshare Ministry, Saugatuck Congregational Church, 7-8:30 p.m.

SmartPower
phone: 860-249-7040
Volume 3; Issue 2, February 2005
20% by 2010 Campaign Gains Momentum; Connecticut Leaders to Consider Aggregate Purchase of Clean Energy

In just the past four weeks, three more Connecticut cities and towns committed to purchasing 20% of the energy needs for municipal buildings from clean energy sources by the year 2010. West Hartford, Fairfield, and New Britain all joined SmartPower’s 20% by 2010 campaign by passing resolutions at their respective town or city council meetings; the clean energy purchases could begin as soon as next year. The program is succeeding as more local leaders discover the availability, reliability, and benefits of clean energy and realize that the additional cost for the energy is no longer prohibitive. Localities have the added incentive that joining the campaign makes them eligible for the Connecticut Clean Energy Communities program from the Connecticut Clean Energy Fund. Through Clean Energy Communities, when residents sign up for the clean energy option on their electric bill, the city or town can earn a complete, free solar photovoltaic system to be installed on the roof of a municipal building. The free system would generate electricity for municipal use and provide additional visibility for clean energy technologies around the state.

Six Connecticut communities and the State of Connecticut have already committed to purchasing clean energy as part of SmartPower’s 20% by 2010 Campaign.

As the momentum has built for clean energy purchases in Connecticut, it becomes increasingly likely that an aggregate purchase of clean energy among several cities, towns, faith communities, universities, colleges, and the state could provide reduced costs and stronger benefits for everyone participating. To encourage this line of thinking, SmartPower and the Connecticut Clean Energy Fund are sponsoring a half-day workshop for representatives of the Connecticut entities that have committed to, or are considering committing to, purchasing clean energy through SmartPower’s 20% by 2010 Campaign. This exciting opportunity to meet other clean energy leaders and identify opportunities for cooperation will take place on the afternoon of Wednesday, March 9th at the offices of the Connecticut Clean Energy Fund in Rocky Hill. All state and local officials, faith community leaders, and representatives of academic and other institutions that are interested in purchasing clean energy are encouraged to attend. For questions or to RSVP, please contact SmartPower at 860-249-7040 or info@smartpower.org; please provide in advance the annual electricity usage, in kWh, of your respective facilities, whether it be city/town buildings, houses of worship or entire college campuses.

 
SmartPower Plans 2005 Marketing Strategy for Rhode Island

Rhode Island boasts an active clean energy market. Not only are four companies selling a clean energy product through Narragansett Electric’s GreenUp program, but there are also solar electric installers working to implement photovoltaic systems on rooftops throughout the state, supported by the Rhode Island Renewable Energy Fund’s (RIREF) incentive programs. RIREF has once again turned to SmartPower to coordinate a comprehensive marketing and public awareness campaign that will cultivate awareness of clean energy in Rhode Island among energy consumers and soften the market for all the players.

SmartPower’s previous work in Rhode Island has already proven effective. This year’s plan will continue some of the same successful, targeted activities, and add some new depth to encompass the RIREF’s incentive programs for clean energy installations around the state. For solar photovoltaic (PV) installations at homes in Rhode Island and at businesses where the installation is 2 kW or smaller, RIREF provides a $5 per watt incentive, and for small wind power installations (up to 50 kilowatts) at homes, businesses or institutions in Rhode Island, RIREF provides an incentive of $2.00 per watt. For more information on these incentives and support in starting projects, see the RIREF web page.

The Apeiron Institute for Sustainable Living in Coventry, RI,
boasts a 2 kilowatt solar photovoltaic system.

Several of SmartPower’s activities will closely coordinate with Narragansett Electric’s GreenUp program – the program that allows Rhode Islanders to choose clean energy products for their homes. The utility plans to include a brochure/sign-up form for the program as an insert in customers’ utility bills, most likely in April and October. The insert is often called a “ballot”, highlighting that customers are essentially voting for their electricity supply by choosing one of the clean energy companies’ products. SmartPower has found that people who have heard about clean energy are more likely to sign up for the products, and that one of the major hurdles to signing up more customers is a simple lack of awareness of the availability of clean energy products and how to sign up for them.

To address this, SmartPower has designed a comprehensive plan that includes two runs of television and radio advertising focused around the time of the ballot inserts. In addition, SmartPower will continue to garner earned media through press releases, local television and radio appearances, and other public relations efforts; the speakers bureau program will forge ahead with appearances around the state; and SmartPower will engage in targeted grassroots visibility and event sponsorships. This year, for the first time, the plan also contains a telephone call component; but rather than high-pressure telemarketing calls, these marketing calls will be simple, quick reminders that the ballot inserts can be found in the current energy bill. To measure the effects of the overall plan, SmartPower will employ scientific polling and research techniques.

SmartPower is eager to begin the next phase of work in Rhode Island in order to contribute to the success of all the clean energy companies doing business in the state. To see the television ads and listen to the radio ads now, see SmartPower’s marketing resources web page.

Here We Grow Again: SmartPower Plans Campaign in Pennsylvania

SmartPower’s unique marketing and messaging campaign on clean energy has arrived in the Keystone State. With a grant from the Pennsylvania Sustainable Development Fund, SmartPower is joining with the Mid-Atlantic Renewable Energy Coalition, the Pennsylvania utility PECO Energy, and other Pennsylvania-based organizations to create and execute a marketing plan for clean energy throughout the state. PECO is a subsidiary of Exelon.

The Sustainable Development Fund’s mission is to promote the use of renewable energy and advanced clean energy technologies, as well as energy conservation and efficiency among residential, commercial, institutional, and industrial customers.

“Pennsylvania has shown itself to be a leader in the creation and support of clean energy,” said Brian F. Keane, president of SmartPower. “With the introduction of the SmartPower messaging and marketing campaign, we can build on Pennsylvania’s accomplishments by ensuring that awareness of clean energy is spread far and wide.”

SmartPower will direct all of the mass media operations of the multifaceted campaign and assist with its online presence, while others in the collaboration will handle public relations, web services, and grassroots organizing. The media plan is based on the television and radio advertisements developed by SmartPower and the Clean Energy State Alliance (CESA). The advertising, intertwined with the other efforts of the Pennsylvania collaboration, will create a marketing campaign that will ultimately help create customers of clean energy.

The campaign will work directly with PECO’s clean energy switching program. PECO offers its customers PECO WIND, supplied by Community Energy, Inc., in blocks of 100 kWh; each block costs $2.54 and supplies about 15% of a typical home’s energy use. Customers can also choose to purchase PECO WIND equivalent to their entire home energy use, at 2.54 cents per kilowatt-hour. The program has already signed up over 9,000 customers; with the introduction of the SmartPower campaign, the goal is to double that number.

The Exelon – Community Energy wind farm at Mill Run, PA.

Perhaps more important than the number of customers who will sign up under this campaign are the attitudes toward and awareness of clean energy in the state. In Pennsylvania – as in other states throughout the nation – the public perception of clean energy is still one of disappointment and failure. The SmartPower campaign will show people throughout Pennsylvania that clean energy is as strong, as available, and as reliable as conventional sources of power. In the end, the SmartPower’s Pennsylvania campaign will judge success based on the number of residents who will know: Clean energy. It’s real. It’s here. It’s working.

Connecticut River Eagle Festival Returns for a Sixth Year

The Connecticut Audubon Society Eagle Festival will return to Essex, Connecticut, February 19 and 20, 2005 for its sixth event celebrating the annual return of the bald eagles to the region – and for the first time, the festival will feature clean energy, thanks to a Clean Energy Exhibition sponsored by the Connecticut Clean Energy Fund.

Each winter the majestic birds come from Canada and northern New England to feed on prey found in open waters of the lower Connecticut River. The Festival provides an opportunity to view them from prime spots, and learn about energy, the environment and wildlife in the same day. Popular television talk show host Phil Donahue will once again serve as the Honorary Chairman of the Eagle Festival and will be on hand to participate in lectures, boat tours and more.

Visitors can enjoy a wide variety of free activities in and around Essex, including land-based eagle viewing tours, environmental lectures, live birds of prey programs, duck carving demonstrations, musical entertainment, art exhibits, children’s programs and much more. Two-hour guided boat trips provide additional opportunities for eagle viewing and are scheduled throughout the weekend for a nominal charge.

At the Clean Energy Tent, clean energy companies and supporters will be on hand to demonstrate the available technologies, discuss clean energy programs and answer your questions. Along with the Connecticut Clean Energy Fund and SmartPower, other organizations present will include GE Wind Energy, SolarOne, Akeena Solar, Global Resource Options, Pioneer Valley Photovoltaics, SolarWorks, Sunlight Solar Energy, and UTC Fuel Cells. Throughout the day, short presentations will cover such helpful topics as choosing clean energy through your utility bill, discovering whether solar electricity is right for your home, and using the most effective energy efficiency technologies.

Last year’s event attracted over 14,000 visitors to the area. “Visitors filled our lectures, live demonstrations and boats trips to capacity and enjoyed all that the Festival offers including viewing the nature show that these amazing bald eagles put on all weekend,” said Bob Martinez, Executive Director of Connecticut Audubon Society.

Make plans to be in Essex and enjoy spotting scopes, view the eagles, and learn about clean energy while having a great excuse to be outside in winter. And be sure to stop by the Clean Energy Exhibition to learn about energy. For more information, see the Connecticut Audubon Society website.

While you’re in Essex taking in the many exhibits, music, live birds of prey demonstrations, and lectures, be sure to stop by the Clean Energy Tent and catch one of our presentations during the day. They will be as follows:
 
Choosing Clean Energy Through Your Electric Bill
Discover how you can choose clean energy simply and easily under the clean energy choice program from the major utility companies in Connecticut. When residents sign up, cities and towns can earn free solar electric systems, installed on the municipal or school building of their choice. It’s part of the “Clean Energy Communities” program from the Connecticut Clean Energy Fund.

Saturday & Sunday: 10:45 am, 12:15, 1:45 & 3:15 pm
 
Is Solar Electricity Right for Your Home?
Solar photovoltaic (PV) panels produce electricity using the sun’s rays. How do you know whether you have a good site? What size system would be best? How long do systems last and how are they maintained? Get your questions answered.

Saturday & Sunday: 11:15 am, 12:45, 2:15 & 3:45 pm
 
Practical Tips for Saving Energy
Energy efficiency measures can save you money while they reduce the amount of pollutants and greenhouse gases in our environment. Which are the most practical steps to take—the ones that will have the greatest impact? These tips will help you make a difference.

Saturday & Sunday: 11:45 am, 1:15 & 2:45 pm
 
For more information on the event, see the Connecticut Audubon Society website.