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| In
this Issue |
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| Last
Chance to Comment on Cape Wind |
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The 454 MW Cape Wind project
in Nantucket Sound is in its environmental review period,
and public comments on the project are due by Feb. 24,
2005. For more information on the project, you can see
the official Army Corps of Engineers website, where a
project summary, proceedings to this point, and the 4000-page
environmental impact statement are all available. To submit
your comments, e-mail them to wind.energy@usace.army.mil,
or mail them to:
Karen Kirk Adams
Cape Wind Energy Project
EIS Project Manager
Army Corps of Engineers
New England District
696 Virginia Rd.
Concord, MA 01742-2751 |
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| MTC
Renewable Energy Trust Launches $25-million RFP |
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| The Massachusetts Technology
Collaborative (MTC)’s Renewable Energy Trust has
begun the second round of its innovative approach to funding
clean energy projects. Under the program, called the Massachusetts
Green Power Partnership, the MTC does not make grants
to projects; instead it enters into long-term contracts
to purchase the renewable energy certificates (or options
to purchase the certificates) that the projects will create.
With a long-term customer for the certificates in place,
project proponents have a guaranteed revenue stream and
are therefore able to obtain commercial financing and
move forward with construction. At the same time, by entering
into such contracts, the MTC obtains a valuable commodity
in the certificates; it intends to resell them to create
additional funds with which to start the process over
again. The $32 million first round of the program resulted
in six projects totaling nearly 100 MW of new clean energy;
the second round, at $25 million, aims to generate 25-50
MW of capacity. "Increased clean energy generation
offers immediate economic and environmental benefits for
Massachusetts and the entire New England region,"
said Renewable Energy Trust director Rob Pratt. "Just
as we did in round one, we hope to support a strong mix
of clean energy technologies that will help reduce our
exposure to fuel price volatility and meet the growing
demand for cleaner energy." The winning projects
in the second round are required to be operational by
2007. For more information, see the Massachusetts
Green Power Partnership web page. |
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| Events |
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Northeast
Climate Conference
February 18-20, 2005, University of Vermont
Active student groups have sprung up at campuses across
the country to tackle issues such as clean energy and
climate change. The Northeast Climate Conference is their
chance to assemble, learn from each other and from guest
speakers, strategize and network. Already, students have
made strides in requiring that their campuses, communities
and states invest in clean energy, energy efficiency and
green buildings. The regional conference aims to advance
a united clean energy movement. For more information,
see the Climate
Campaign website.
Solar Connecticut Public
Forums
As part of President Bush’s Million Solar Roofs
program, Solar
Connecticut is planning a series of public forums
to answer questions on solar energy, including what
consumers need to know about purchasing solar electric
systems in Connecticut. These forums will present drivers
for solar energy, the basics of solar electricity, options
for residential installations, and information on incentives
offered by the Connecticut Clean Energy Fund (CCEF).
Some of the upcoming forums are:
Greenwich: February 17. 2005, Greenwich Library, 7-8:30
p.m.
West Hartford: February 24, 2005, Dana Hall, University
of Hartford, 7-8:30 p.m.
Norwalk: March 3, 2005, Norwalk Library, 7-8:30 p.m.
Rocky Hill: March 10, Connecticut Clean Energy Fund,
6:30-8 p.m..
Westport: March 17, Earthcare/Earthshare Ministry, Saugatuck
Congregational Church, 7-8:30 p.m. |
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SmartPower |
phone: 860-249-7040 |
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Volume 3;
Issue 2, February 2005 |
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| 20%
by 2010 Campaign Gains Momentum; Connecticut Leaders to
Consider Aggregate Purchase of Clean Energy |
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| In just
the past four weeks, three more Connecticut cities and
towns committed to purchasing 20% of the energy needs
for municipal buildings from clean energy sources by
the year 2010. West Hartford, Fairfield, and New Britain
all joined SmartPower’s 20% by 2010 campaign by
passing resolutions at their respective town or city
council meetings; the clean energy purchases could begin
as soon as next year. The program is succeeding as more
local leaders discover the availability, reliability,
and benefits of clean energy and realize that the additional
cost for the energy is no longer prohibitive. Localities
have the added incentive that joining the campaign makes
them eligible for the Connecticut
Clean Energy Communities program from the Connecticut
Clean Energy Fund. Through Clean Energy Communities,
when residents sign up for the clean energy option on
their electric bill, the city or town can earn a complete,
free solar photovoltaic system to be installed on the
roof of a municipal building. The free system would
generate electricity for municipal use and provide additional
visibility for clean energy technologies around the
state.
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Six Connecticut communities and the State of
Connecticut have already committed to purchasing
clean energy as part of SmartPower’s 20%
by 2010 Campaign.
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As the momentum has built for clean energy purchases
in Connecticut, it becomes increasingly likely that
an aggregate purchase of clean energy among several
cities, towns, faith communities, universities, colleges,
and the state could provide reduced costs and stronger
benefits for everyone participating. To encourage this
line of thinking, SmartPower and the Connecticut Clean
Energy Fund are sponsoring a half-day workshop for representatives
of the Connecticut entities that have committed to,
or are considering committing to, purchasing clean energy
through SmartPower’s 20% by 2010 Campaign. This
exciting opportunity to meet other clean energy leaders
and identify opportunities for cooperation will take
place on the afternoon of Wednesday, March 9th at the
offices of the Connecticut Clean Energy Fund in Rocky
Hill. All state and local officials, faith community
leaders, and representatives of academic and other institutions
that are interested in purchasing clean energy are encouraged
to attend. For questions or to RSVP, please contact
SmartPower at 860-249-7040 or info@smartpower.org;
please provide in advance the annual electricity usage,
in kWh, of your respective facilities, whether it be
city/town buildings, houses of worship or entire college
campuses. |
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| SmartPower
Plans 2005 Marketing Strategy for Rhode Island |
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Rhode Island boasts an active clean
energy market. Not only are four companies selling a
clean energy product through Narragansett Electric’s
GreenUp program, but there are also solar electric installers
working to implement photovoltaic systems on rooftops
throughout the state, supported by the Rhode
Island Renewable Energy Fund’s (RIREF) incentive
programs. RIREF has once again turned to SmartPower
to coordinate a comprehensive marketing and public awareness
campaign that will cultivate awareness of clean energy
in Rhode Island among energy consumers and soften the
market for all the players.
SmartPower’s
previous work in Rhode Island has already proven
effective. This year’s plan will continue some
of the same successful, targeted activities, and add
some new depth to encompass the RIREF’s incentive
programs for clean energy installations around the state.
For solar photovoltaic (PV) installations at homes in
Rhode Island and at businesses where the installation
is 2 kW or smaller, RIREF provides a $5 per watt incentive,
and for small wind power installations (up to 50 kilowatts)
at homes, businesses or institutions in Rhode Island,
RIREF provides an incentive of $2.00 per watt. For more
information on these incentives and support in starting
projects, see the RIREF
web page.
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The
Apeiron Institute for Sustainable Living in Coventry,
RI,
boasts a 2 kilowatt solar photovoltaic system. |
Several of SmartPower’s activities will closely
coordinate with Narragansett Electric’s GreenUp
program – the program that allows Rhode Islanders
to choose clean energy products for their homes. The
utility plans to include a brochure/sign-up form for
the program as an insert in customers’ utility
bills, most likely in April and October. The insert
is often called a “ballot”, highlighting
that customers are essentially voting for their electricity
supply by choosing one of the clean energy companies’
products. SmartPower has found that people who have
heard about clean energy are more likely to sign up
for the products, and that one of the major hurdles
to signing up more customers is a simple lack of awareness
of the availability of clean energy products and how
to sign up for them.
To address this, SmartPower has designed a comprehensive
plan that includes two runs of television and radio
advertising focused around the time of the ballot inserts.
In addition, SmartPower will continue to garner earned
media through press releases, local television and radio
appearances, and other public relations efforts; the
speakers bureau program will forge ahead with appearances
around the state; and SmartPower will engage in targeted
grassroots visibility and event sponsorships. This year,
for the first time, the plan also contains a telephone
call component; but rather than high-pressure telemarketing
calls, these marketing calls will be simple, quick reminders
that the ballot inserts can be found in the current
energy bill. To measure the effects of the overall plan,
SmartPower will employ scientific polling and research
techniques.
SmartPower is eager to begin the next phase of work
in Rhode Island in order to contribute to the success
of all the clean energy companies doing business in
the state. To see the television ads and listen to the
radio ads now, see SmartPower’s
marketing resources web page.
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| Here
We Grow Again: SmartPower Plans Campaign in Pennsylvania |
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| SmartPower’s
unique marketing and messaging campaign on clean energy
has arrived in the Keystone State. With a grant from
the Pennsylvania Sustainable Development Fund, SmartPower
is joining with the Mid-Atlantic Renewable Energy Coalition,
the Pennsylvania utility PECO Energy, and other Pennsylvania-based
organizations to create and execute a marketing plan
for clean energy throughout the state. PECO is a subsidiary
of Exelon.
The Sustainable Development Fund’s mission is
to promote the use of renewable energy and advanced
clean energy technologies, as well as energy conservation
and efficiency among residential, commercial, institutional,
and industrial customers.
“Pennsylvania has shown itself to be a leader
in the creation and support of clean energy,”
said Brian F. Keane, president of SmartPower. “With
the introduction of the SmartPower messaging and marketing
campaign, we can build on Pennsylvania’s accomplishments
by ensuring that awareness of clean energy is spread
far and wide.”
SmartPower
will direct all of the mass media operations of the
multifaceted campaign and assist with its online presence,
while others in the collaboration will handle public
relations, web services, and grassroots organizing.
The media plan is based on the television and radio
advertisements developed by SmartPower and the Clean
Energy State Alliance (CESA). The advertising, intertwined
with the other efforts of the Pennsylvania collaboration,
will create a marketing campaign that will ultimately
help create customers of clean energy.
The campaign will work directly with PECO’s clean
energy switching program. PECO offers its customers
PECO WIND, supplied by Community Energy, Inc., in blocks
of 100 kWh; each block costs $2.54 and supplies about
15% of a typical home’s energy use. Customers
can also choose to purchase PECO WIND equivalent to
their entire home energy use, at 2.54 cents per kilowatt-hour.
The program has already signed up over 9,000 customers;
with the introduction of the SmartPower campaign, the
goal is to double that number.
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The
Exelon – Community Energy wind farm at Mill
Run, PA. |
Perhaps more important than the number of customers
who will sign up under this campaign are the attitudes
toward and awareness of clean energy in the state. In
Pennsylvania – as in other states throughout the
nation – the public perception of clean energy
is still one of disappointment and failure. The SmartPower
campaign will show people throughout Pennsylvania that
clean energy is as strong, as available, and as reliable
as conventional sources of power. In the end, the SmartPower’s
Pennsylvania campaign will judge success based on the
number of residents who will know: Clean energy. It’s
real. It’s here. It’s working.
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| Connecticut
River Eagle Festival Returns for a Sixth Year |
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| The
Connecticut Audubon Society Eagle Festival will return
to Essex, Connecticut, February 19 and 20, 2005 for
its sixth event celebrating the annual return of the
bald eagles to the region – and for the first
time, the festival will feature clean energy, thanks
to a Clean Energy Exhibition sponsored by the Connecticut
Clean Energy Fund.
Each winter the majestic birds come from Canada and
northern New England to feed on prey found in open waters
of the lower Connecticut River. The Festival provides
an opportunity to view them from prime spots, and learn
about energy, the environment and wildlife in the same
day. Popular television talk show host Phil Donahue
will once again serve as the Honorary Chairman of the
Eagle Festival and will be on hand to participate in
lectures, boat tours and more.
Visitors can enjoy a wide variety of free activities
in and around Essex, including land-based eagle viewing
tours, environmental lectures, live birds of prey programs,
duck carving demonstrations, musical entertainment,
art exhibits, children’s programs and much more.
Two-hour guided boat trips provide additional opportunities
for eagle viewing and are scheduled throughout the weekend
for a nominal charge.
At the Clean Energy Tent, clean energy companies and
supporters will be on hand to demonstrate the available
technologies, discuss clean energy programs and answer
your questions. Along with the Connecticut Clean Energy
Fund and SmartPower, other organizations present will
include GE Wind Energy, SolarOne, Akeena Solar, Global
Resource Options, Pioneer Valley Photovoltaics, SolarWorks,
Sunlight Solar Energy, and UTC Fuel Cells. Throughout
the day, short presentations will cover such helpful
topics as choosing clean energy through your utility
bill, discovering whether solar electricity is right
for your home, and using the most effective energy efficiency
technologies.
Last year’s event attracted over 14,000 visitors
to the area. “Visitors filled our lectures, live
demonstrations and boats trips to capacity and enjoyed
all that the Festival offers including viewing the nature
show that these amazing bald eagles put on all weekend,”
said Bob Martinez, Executive Director of Connecticut
Audubon Society.
Make plans to be in Essex and enjoy spotting scopes,
view the eagles, and learn about clean energy while
having a great excuse to be outside in winter. And be
sure to stop by the Clean Energy Exhibition to learn
about energy. For more information, see the Connecticut
Audubon Society website.
| While you’re in Essex taking
in the many exhibits, music, live birds of prey
demonstrations, and lectures, be sure to stop by
the Clean Energy Tent and catch one of our presentations
during the day. They will be as follows: |
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| Choosing Clean Energy
Through Your Electric Bill |
Discover how you can choose clean
energy simply and easily under the clean energy
choice program from the major utility companies
in Connecticut. When residents sign up, cities and
towns can earn free solar electric systems, installed
on the municipal or school building of their choice.
It’s part of the “Clean Energy Communities”
program from the Connecticut Clean Energy Fund.
Saturday & Sunday: 10:45 am, 12:15, 1:45 &
3:15 pm |
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| Is Solar Electricity Right
for Your Home? |
Solar photovoltaic (PV) panels
produce electricity using the sun’s rays.
How do you know whether you have a good site? What
size system would be best? How long do systems last
and how are they maintained? Get your questions
answered.
Saturday & Sunday: 11:15 am, 12:45, 2:15 &
3:45 pm |
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| Practical Tips for Saving
Energy |
Energy efficiency measures can
save you money while they reduce the amount of pollutants
and greenhouse gases in our environment. Which are
the most practical steps to take—the ones
that will have the greatest impact? These tips will
help you make a difference.
Saturday & Sunday: 11:45 am, 1:15 & 2:45
pm |
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| For more information
on the event, see the Connecticut
Audubon Society website. |
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