Brian F. Keane's book, Green Is Good, is a no-nonsense guide to how you, the average American, can easily make clean energy and energy efficiency part of your daily life, saving money, making money, and weaning your community off fossil fuels in the process.
Keane walks readers through the cost-benefit trade-offs of the exciting new technologies and introduces you to revolutionary clean-energy products on the horizon, making the ins and outs of renewable energy easily accessible. Featuring compelling, real-life stories that bring clean-energy problems and solutions from 30,000 feet to street level, Green Is Good walks you that last mile from awareness to adoption. It demonstrates how all of us can seize the opportunity and profit from it. Keane also discusses the challenges that clean energy faces, laying out time-tested strategies to overcome them. A renewable energy future isn’t just good for the environment; it’s good for the economy, and Green Is Good will show you how—before it’s too late.
Green Is Good is available for pre-order on Amazon today.
"If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money."
"Keane proves it’s possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don’t know where to start. A must-read for every generation."
"Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this."
—R. Seetharaman, CEO of Doha Bank