About Us

SmartPower is the nation’s leading non-profit marketing firm dedicated to promoting clean, renewable energy and energy efficiency. Our mission is to build the clean energy and energy efficiency marketplace by helping the American public make smart energy choices.

SmartPower was created in 2002 by some of the nation’s largest private foundations, including Pew Charitable Trusts, the Rockefeller Brothers Fund and the John Merck Fund, and the Connecticut Clean Energy Fund, who believe that today’s energy solutions require the same consumer marketing approaches as traditional brands. We were recently called “‘Mad Men’ for an eco-conscious generation.” Here’s why:

• We identify barriers that American consumers face when considering a clean energy or energy efficiency purchase. 
• We conduct consumer market research that helps us pinpoint the most effective messages and calls to action.
• We build partnerships with stakeholders, utility companies, state agencies and the federal government to develop campaigns that connect consumers and prospective customers with our messages.
• We build marketing tool kits, websites and social media campaigns that deliver our messages in a compelling, breakthrough way.

Our work has been recognized with awards from the U.S. Environmental Protection Agency (above), the U.S. Department of Energy, the Service Industry Advertising Awards and the Connecticut Department of Environmental Protection. Call us to learn more: (202) 775-2040