Brian F. Keane is President of SmartPower and author of Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy (Lyons Press, 2012). He is a leading voice on clean energy, energy efficiency and the environment. As President of SmartPower, a Washington, DC-based marketing agency dedicated to promoting clean, renewable energy and energy efficiency, Keane has helped shape the energy debate in the United States and brought clean energy and energy efficiency to the American consumer.
Hailed as Mad Men for an eco-conscious generation, SmartPower’s award-winning marketing campaigns have engaged hundreds of thousands of people across the country, drawing credit for inspiring our nation’s renewed interested in renewable energy and energy efficiency.
For their efforts, Keane and SmartPower have been recognized with numerous awards, including a 2010 Clean Air Excellence Award from the Environmental Protection Agency, recognizing SmartPower’s “America’s Greenest Campus” energy efficiency campaign. Other accolades include the coveted Green Power Pilot Award presented by the EPA and the U.S. Department of Energy; four Gold Awards from the Service Industry Advertising Awards (SIAA); and the Connecticut Department of Environmental Protection’s Green Circle Award. In 2005 Keane was recognized as one of Connecticut’s “Outstanding Forty Under 40.”
A former advisor to the late Senator Paul Tsongas (D-MA) and congressional aide to Representative Les Aspin (D-WI), Keane has an extensive and cutting-edge background in nonprofit management, political organizing and communications. He has used this experience to create organizations that challenge conventional wisdom and help to set the national agenda. To be sure, before there was a “Tea Party,” Keane was one of the architects of The Concord Coalition, a nationwide non-profit organization dedicated to eliminating the federal budget deficit.
Keane combines his passion for major policy issues with a marketer’s commitment to creating compelling messages that resonate with the general public, not just the converted. As such, Keane is a much sought-after interview subject and presenter on a host of issues – including clean energy and energy efficiency. He has spoken extensively across the nation, internationally and with local and national media.
Keane is a 1989 graduate of The American University in Washington, D.C., where he earned a Bachelor of Arts in Broadcast Journalism and Political Science. The tenth in a family of eleven children, Keane served as the chairman of his eldest brother’s successful campaign for the Boston City Council and his brother’s subsequent race for the U.S. Congress in Massachusetts’ eighth congressional district in 1998.
Keane is the immediate past-president of the American University Alumni Association and sits on the board of directors of the Vermont-based Clean Energy Group. He is also a member of the Solar Foundation’s board of directors, where he serves as Treasurer.
Lyn Rosoff is a veteran advertising and marketing professional with over 25 years of consumer marketing and communications experience, as well as 12 years experience in the renewable energy field. She puts this expertise toward her management of all programs and services at SmartPower.
As Director of Marketing, Rosoff leads SmartPower’s groundbreaking consumer research, message development and program design. Prior to joining SmartPower, Rosoff ran a marketing consultancy for 12 years, focused on non-profit organizations. Many of her clients came from the renewable energy sector, including The Pew Charitable Trust, The John Merck Fund and Mass Energy.
Rosoff’s professional background includes 18 years at Arnold Worldwide, where she served as Senior Vice President, marketing director for the launch of a dot com, and partner in Booming, an online membership organization. She has served as a frequent instructor for the Advertising Club of Greater Boston, having taught courses that include “How to Get the Most Out of the Client/Agency Relationship." She also chaired the Ad Club’s Public Service Committee.
Rosoff currently sits on the Board of Directors of United Way of Mass Bay and is past chair of the board of the Greater Boston Food Bank.
Antonia “Toni” Bouchard is the Vice President of SmartPower, implementing the COR Approach – Community Outreach, Online Platform/Social Media, and Rewards and Incentives – across a variety of programs. Bouchard manages the Arizona Solar Challenge, a call for Arizona communities to install solar on 5% of owner-occupied homes by 2015, and the innovative Electric Vehicle Stakeholder Project, a partnership with the office of Arizona Gov. Jan Brewer, utility companies, and a variety of state and local entities.
Prior to joining SmartPower, Bouchard was the Renewable Energy Advisor for Arizona Public Service, Arizona’s largest and longest-serving utility. She was responsible for strategic outreach to businesses, academic institutions and governmental entities, promoting renewable energy education and policy development. In this role, Bouchard oversaw the external affairs and stakeholder relations related to APS’s utility-scale renewable energy projects, including the Solana Generating Station, a 280 MW solar project. Bouchard was also responsible for several strategic initiatives in support of APS’s commitment to renewable energy development. Bouchard participated in the design of the Community Power Project – Flagstaff Pilot, which will test an innovative approach to providing customers the virtual benefits of solar on their rooftops at no cost.
Prior to joining APS in December 2007, Bouchard was the Director of Marketing and Business Development for Vermont Energy Investment Corporation (VEIC). She was responsible for all outreach, brand development and marketing strategy for Efficiency Vermont, an award-winning statewide energy efficiency utility. Bouchard also provided strategic marketing consulting to utilities, regulators and government entities in New England and Canada. Before joining VEIC, Bouchard was the president and cofounder of an environmental geotechnical services firm in New York State.
Bouchard received her B.A. at Western State College in Gunnison, Colorado, and her Master’s at the State University of New York in Potsdam, New York. In 2003, Bouchard earned a Masters in Business Administration from Columbia University in New York.
Jonathan Edwards has been leading programs and fundraising for SmartPower since he joined the staff in 2002. Edwards was responsible for launching SmartPower's signature initiative, the 20% by 2010 campaign, in both Connecticut and Pennsylvania, and works with foundations to secure grants for SmartPower programs. Currently Edwards leads the Western Mass Saves Campaign and the stakeholder outreach for Arizona SmartPower.
In 2004 Edwards was nominated to chair the Service Working Group at the Connecticut Department of Public Utility. This groundbreaking committee designed the Alternative Transitional Standard Offer (ATSO), now known as the CT Clean Energy Options program. This program is now one of the leading residential clean energy switching programs in the nation.
Edwards has significant experience in both non-profit management and organizational design, having served previously as the founding Executive Director of the Retirement Security Alliance in Washington, DC, and one of the founding staff persons and regional directors for The Concord Coalition, a deficit watchdog group. Edwards has also served on the campaign staffs of the Paul Tsongas presidential campaign as well as for Congressman John Olver (D-MA).
Jonathan is a graduate of Skidmore College and holds a Master's degree in Public Administration from the University of Massachusetts. In 2004, Edwards was elected to the Whately, MA, Board of Selectmen, where he still serves.