Our Staff

Brian F. Keane, President

Twice named “Connecticut’s Environmental Hero,” Brian F. Keane is president of SmartPower, responsible for the organization’s growth and strategic vision. Since helping found the organization in 2002, Keane has grown SmartPower into a recognized nationwide leader in marketing clean, renewable energy and energy efficiency to American consumers.

A former advisor to the late Senator Paul Tsongas (D-MA) and congressional aide to Representative Les Aspin (D-WI), Keane has an extensive background in management, political organizing and communications. Keane was one of the architects of The Concord Coalition, a nationwide non-profit organization dedicated to eliminating the federal budget deficit. He was also the founding executive director of Economic Security 2000 (ES 2000), the nation's first nonpartisan, grass-roots organization dedicated to saving and reforming Social Security.

At SmartPower, Keane combines his passion for the environment with a marketer’s commitment to creating compelling messages that resonate with the general population – not just the converted. For their efforts, Keane and SmartPower have been recognized with numerous awards, including the coveted Green Power Pilot Award presented by the US Environmental Protection Agency and the U.S. Department of Energy; four Gold Awards from the Service Industry Advertising Awards (SIAA); and the Connecticut Department of Environmental Protection’s Green Circle Award. In 2005 Keane was recognized as one of Connecticut’s “Outstanding Forty Under 40.” In the summer of 2009, Keane was offered a senior-level presidential appointment to the U.S. Department of Energy – an opportunity he turned down in order to stay at SmartPower.

Keane is a 1989 graduate of The American University in Washington, DC, where he earned a Bachelor of Arts in Broadcast Journalism and Political Science. The tenth in a family of eleven children, Keane served as the chairman of his eldest brother’s successful campaign for the Boston City Council and his brother’s subsequent race for the U.S. Congress in Massachusetts’ eighth congressional district in 1998. Keane was briefly a candidate for the Massachusetts State Senate in 2002.

Keane sits on the board of directors of the Vermont-based Clean Energy Group and is a member of the Solar Foundation’s board of directors. He is the immediate past president of the American University Alumni Association.

Keane and his wife, Kate Sawyer Keane, live in Arlington, VA, with their four children.

Lyn Rosoff, Deputy Director and Director of Marketing

Lyn Rosoff is a veteran advertising and marketing professional with over 25 years of consumer marketing and communications experience, as well as 12 years experience in the renewable energy field. She puts this expertise toward her management of all programs and services at SmartPower.

As Director of Marketing, Rosoff leads SmartPower’s groundbreaking consumer research, message development and program design. Prior to joining SmartPower, Rosoff ran a marketing consultancy for 12 years, focused on non-profit organizations. Many of her clients came from the renewable energy sector, including The Pew Charitable Trust, The John Merck Fund and Mass Energy.

Rosoff’s professional background includes 18 years at Arnold Worldwide, where she served as Senior Vice President, marketing director for the launch of a dot com, and partner in Booming, an online membership organization. She has served as a frequent instructor for the Advertising Club of Greater Boston, having taught courses that include “How to Get the Most Out of the Client/Agency Relationship." She also chaired the Ad Club’s Public Service Committee.

Rosoff currently sits on the Board of Directors of United Way of Mass Bay and is past chair of the board of the Greater Boston Food Bank.

Jonathan Edwards, Vice President

Jonathan Edwards has been leading programs and fundraising for SmartPower since he joined the staff in 2002. Edwards was responsible for launching SmartPower's signature initiative, the 20% by 2010 campaign, in both Connecticut and Pennsylvania, and works with foundations to secure grants for SmartPower programs. Currently Edwards leads the Western Mass Saves Campaign and the stakeholder outreach for Arizona SmartPower.

In 2004 Edwards was nominated to chair the Service Working Group at the Connecticut Department of Public Utility. This groundbreaking committee designed the Alternative Transitional Standard Offer (ATSO), now known as the CT Clean Energy Options program. This program is now one of the leading residential clean energy switching programs in the nation.

Edwards has significant experience in both non-profit management and organizational design, having served previously as the founding Executive Director of the Retirement Security Alliance in Washington, DC, and one of the founding staff persons and regional directors for The Concord Coalition, a deficit watchdog group. Edwards has also served on the campaign staffs of the Paul Tsongas presidential campaign as well as for Congressman John Olver (D-MA).

Jonathan is a graduate of Skidmore College and holds a Master's degree in Public Administration from the University of Massachusetts. In 2004, Edwards was elected to the Whately, MA, Board of Selectmen, where he still serves.

Antonia "Toni" Bouchard, State Director of Arizona SmartPower

Antonia “Toni” Bouchard is the State Director for Arizona SmartPower, implementing SmartPower’s COR – Community Outreach, Online Platform/Social Media, and Rewards and Incentives – across a variety of programs. Bouchard manages the Arizona Solar Challenge, a call for Arizona communities to install solar on 5% of owner-occupied homes by 2015, and the innovative Electric Vehicle Stakeholder Project, a partnership with the office of Arizona Gov. Jan Brewer, utility companies, and a variety of state and local entities.

Prior to joining SmartPower, Bouchard was the Renewable Energy Advisor for Arizona Public Service, Arizona’s largest and longest-serving utility. She was responsible for strategic outreach to businesses, academic institutions and governmental entities, promoting renewable energy education and policy development. In this role, Bouchard oversaw the external affairs and stakeholder relations related to APS’s utility-scale renewable energy projects, including the Solana Generating Station, a 280 MW solar project. Bouchard was also responsible for several strategic initiatives in support of APS’s commitment to renewable energy development. Bouchard participated in the design of the Community Power Project – Flagstaff Pilot, which will test an innovative approach to providing customers the virtual benefits of solar on their rooftops at no cost.

Prior to joining APS in December 2007, Bouchard was the Director of Marketing and Business Development for Vermont Energy Investment Corporation (VEIC). She was responsible for all outreach, brand development and marketing strategy for Efficiency Vermont, an award-winning statewide energy efficiency utility. Bouchard also provided strategic marketing consulting to utilities, regulators and government entities in New England and Canada. Before joining VEIC, Bouchard was the president and cofounder of an environmental geotechnical services firm in New York State.

Bouchard received her B.A. at Western State College in Gunnison, Colorado, and her Master’s at the State University of New York in Potsdam, New York. In 2003, Bouchard earned a Masters in Business Administration from Columbia University in New York.

Brian Wright, Director of Finance and Operations

Brian Wright administers all finance, business planning and budgeting, human resources, administration and information technology functions for SmartPower. Wright also provides strategic direction, leadership and management for SmartPower's project work, with a specific focus on the coordination and execution of our Energy Efficiency campaigns.

Prior to joining SmartPower, Wright was the Director of Finance for the Massachusetts Hospital Association (MHA), as well as its Director of Member Services. In the latter role Wright was responsible for developing a grassroots network of 50,000 healthcare advocates. Wright also served as Chief of Staff for the Boston City Council from 1994 to 2000.

Wright has been active in local, statewide and national politics for the past 20 years. He earned his MBA from Boston College and his BS from Northeastern University.

Aparna Mohla, Program Assistant

Aparna Mohla brings strong organizing skills and boundless enthusiasm to her work with Arizona SmartPower. Mohla performs a variety of outreach support functions, including managing the Solar Ambassador Program and coordinating solar outreach events across the state, empowering volunteers to promote solar energy to their friends, neighbors, and coworkers.

Mohla previously worked as a field organizer with U.S. Sen. Patty Murray’s successful campaign for reelection in 2010. On the campaign, Mohla recruited, trained and managed volunteers across her county. Prior to her work on the Murray campaign, Mohla worked with New York Lawyers for Public Interest and in the New York offices of both U.S. Sen. Chuck Schumer and U.S. Sen. Kristen Gillibrand.

Originally from Mumbai, India, Mohla graduated from Mumbai University with a major in commerce and business before attending the Zarb School of Business at Hofstra University in New York.

Chandler Clay, Communications Associate

As SmartPower’s Communications Associate, Chandler Clay works closely with Marissa Newhall to manage external communications and social media accounts for various SmartPower projects, keeping SmartPower’s social marketing tools on the cutting edge for all its clients.

Chandler is a recent graduate of American University's master’s program in journalism and public affairs, during which she interned with the local news website TBD.com. She received her bachelor’s degree in 2010 from Princeton University where she majored in economics and received an environmental studies certificate.

Chandler is a native of Montchanin, DE, where she attended Tower Hill School. She now enjoys living in Washington, D.C., but frequently escapes to Stone Harbor, N.J., for some down time with her family and beagle.

Daniel Francis, Program Assistant

Daniel Francis is a Program Assistant at SmartPower, supporting outreach and communications efforts across a wide range of projects. Francis specializes in social marketing strategies, earned media outreach, and project management.

Before joining SmartPower, Daniel served as the legislative affairs intern at the White House Council on Environmental Quality in the fall of 2010, where he worked on issues involving invasive species and potential climate legislation. Prior to his work at the White House, Daniel served as an intern for Jack Conway’s campaign for U.S. Senate (2009, 2010) and served on the current mayor of Louisville’s campaign environmental taskforce. In 2008, Daniel worked on Barack Obama’s presidential campaign and served as a congressional intern for Rep. John Yarmuth.

A native of Louisville, KY, Daniel graduated in 2011 with honors from Xavier University, where he majored in Philosophy, Politics and the Public and received minors in English and History.

Dru Bacon, Solar Coach

As SmartPower’s Solar Coach, Dru Bacon brings decades of experience in engineering and community engagement to his work with homeowners who need help purchasing solar energy systems.

Before filling the Solar Coach role, Bacon was a Solar Ambassador and consulted with several of his fellow Arizona residents on solar as a promoter in his community. He helped 10 percent of residents in his homeowners association — 391 homes — go solar!

Dru offers both a professional and personal role as a Solar Coach: He has solar electric, solar hot water, a solar panel on his golf cart and is No. 550 on the waiting list for a Tesla Sedan.