​SmartPower’s proven ability to market clean energy is due in large part to our unique research-based approach. For years, clean energy has been sold as a product that is good for the environment. Our research shows that consumers understand the environmental benefits of clean energy, but this understanding along does not motivate them to take action.

SmartPower creates messages that promote cost savings, energy independence and direct community impact. Below is a sampling of materials that have sprung from our research.

​Television Ads

​“Houses”