RECENT MEDIA
“Brian Keane has built a whole organization around that idea. SmartPower, a nonprofit renewable-energy outreach and marketing company, helps municipalities and utilities get their citizens and customers interested in clean energy. “Americans listen to what friends and co-workers are doing. That’s the pressure point,” Keane told me. And when it comes to energy, once you’ve taken action, whether that be installing a smart thermostat or replacing a combustion furnace, the best thing to do is tell a friend or colleague that you’ve done it. This is particularly important for renewable energy in the home, Keane said, because no brand name is associated with it. Nobody knows what furnace or water heater they have. “There’s no Coca Cola, no Pepsi.”
“…Averaging across campaigns, SmartPower’s solar programs were found to increase the rate of solar adoptions in a municipality by nearly 1,000 percent.”
Check out the entire story here: www.theatlantic.com/science/archive/2021/02/right-way-heat-your-home/618141/
"As well as offering a compelling technology and financial solution, Keane and his SmartPower team have clearly realized that key to harnessing the growth opportunity are often the very basic principles of marketing that many of us are guilty of ignoring; identifying the real key barriers facing consumers when they seek to buy new solutions is key, as is clearly articulating benefits. It’s great to hear about companies pioneering in the sustainability space and I look forward to seeing what they do next in 2021 and beyond." https://www.forbes.com/sites/drgeraintevans/2021/12/30/what-marketers-can-learn-from-how-smartpower-has-leveraged-consumer-insight-for-growth-in-the-sustainable-energy-market/?sh=32883a587a66