“Marketing is not usually where foundations invest their funds, and it is a skill that most nonprofits don’t have. But the environmental message alone is not enough to make a difference to most electricity customers. We needed more effective marketing information, strategies and tools. That’s why foundations joined with the Connecticut Clean Energy Fund to create SmartPower. SmartPower’s success in growing the clean energy field is why we continue our support.”
– Ruth Hennig, Former Executive Director, The John Merck Fund
